#YUMEFest #Tokyo!

Wild outfits, the best of hip hop beats, party animals from across the globe and plenty of booze set the tone for YUME FEST’s unforgettable debut in Tokyo, Japan last night.

YUME FEST (@YumeandBeyond) is a global grassroots festival that looks to support, celebrate, and re-define the vibrant urban contemporary music, art and fashion community around the globe. It brings international musicians, artists and fashionistas together to showcase their talent, skill and knowledge in excitingly innovative ways.

Its aim is to contribute to an international exchange of ideas and methods, helping to bridge the global gap faced by indepenDENTs in these industries.

Uccess Lounge in Harajuku was the perfect backdrop for the 4 hour event which was locally produced by YUME FEST’s stategic parnter ENTOKYO (@ENTokyojp). Led by wonder women Daisha Hunter (@daisha_hunter) and Mariko Lochridge (@tokyotwilighter), it serves as a liaison for emerging brands and urban talent wishing to enter Tokyo’s thriving entertainment market.

On the topic of talent, the lineup of artists were Ohga (@ohgamusic), Chusei (@chuseihbb), DJ Tomoko (@djtomoko) + Ucca (@Ucca23), @MeccaGodzilla, @alivegreenst + @soupagreenst, @conscious and @eye2025. Too many to wax lyrical but definitely worth checking them and their Tweets out!

The highlight of the night was without a doubt the sensual Raye 6 (@universeof6). Erotic, wordly and oozing enormous talent, this sexy singer, song-writer, producer and performer from Brooklyn stole the show with her hair high and eyelashes long, and her accompanying Bubble Girls. Her performance of Universal Lover, released just days ago, proved her sounds to be psychedelic and soulful and her creativity unrepressed. Hats off to the people at CMJ who have described her as “The woman with the hurricane vocals”, I couldn’t have said it better myself.

Japan born, Queens bred artist Kojoe (@iamkojoe) smashed his set, flaunting his musical styling which spans eras of the past, present, and future, and which can be heard in his rap flow, song melodies, and production arrangements. Bearing lyrical fluency in both Japanese and English, and the first Asian artist signed to Rawkus Records, Kojoe is now back in Japan and remains dedicated to giving respect to the black art form of Hip Hop, and meaning to the Japanese Hip Hop industry and homeland cultural connection that has yet to be made by any artist thus far.

Hands up for the DJs for an epic, NY-party-worthy atmosphere – @Keerekeera, @djyukijirushi, @daisha_hunter, @djtomu and @polstyle.

The DENT Radio (@Hashtagmag) ladies Jayda B (@Jayda_b) and Chee (@asian_bonita) were in full swing throughout the night – twittering away, live streaming on UStream and interviewing the artists and DJs to find out what they have to say about the event, life, choking girls(!) and everything and anything dope.

Sponsors included cute nail artists @fumeeky; funky clothing labels @chiefmischief, @rocksmithtokyo, @dtoperfection and @goliathrf; and media groups @musicstrengthtv and @futuresoundtv.

The night finished at Uccess without a moment of silence, and it was just getting started at The Game in Shibuya for this bunch of music and fashion loving guys and gals who know how to party right all night.

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Yume Fest 2010 Tokyo: Making the World Smaller

 

The YUME Group Presents
Yume Fest Tokyo 2010: Making the World Smaller
Co-Produced by ENTokyo

The Brooklyn based lifestyle culture brand Yume is bringing their festival around the world, and lands in Tokyo on Saturday, November 13, 2010.

Visit http://www.TheYumeFest.com/ for artist & DJ announcements as well as news on the other Yume Fests during 2010.

About Yume Fest:
“To create a global festival, offering a unique artistic selection while bringing the rising stars together from the disciplines of Music, Art, and Fashion to build bridges between different cities around the world. YUME FEST “Makes The World Smaller”.”

Follow @YUMEandBeyond & @ENTokyoJP

Performances By:
Mecca Godzilla (Brooklyn)
Kojoe (Japan)
DJ Tomoko & Ucca-Laugh (Japan)
Green Street (Boston)
Ohga (Japan)
The Yume Experience & Yume Mike (Brooklyn)

Sound Sets By:
E. Smoove
Brandon
POLstyle
toMU (Turntablist)
Daisha “Dai*Light” Hunter

VJ: Aquiles Hadjs
Live Art: I Are Conscious (Bronx)
Nail Art: Fumiko

Media Sponsors:

Music & Strength TV

Future Sound TV

Tasty Keish

Special Guests (TBA)
Raye 6

 

Access
http://www.Ucess.jp/
東京都渋谷区神宮前4-32-13 JPR神宮前5F
4-32-13-5F,Jingumae,Shibuya-ku,Tokyo,150-0001
Phone:03-6807-1588  Fax:03-6807-1589
アクセス
・東京メトロ千代田線明治神宮前5番出口から徒歩2分
・JR原宿駅から徒歩2分
・明治通沿いアストロホール左隣ビル5F

1 Drink Entry
¥2,500 (door)
¥2,000 (Facebook RSVP & Flyer)
¥1,500 (Japan Music Week Entry)